Innovation, quality assurance, and innovation pave the way for Zhejiang Yueqing to explore diversified international markets
In the workshop, workers are busy rushing to produce a new batch of foreign trade orders; At the Canton Fair, overseas merchants of different skin colors actively inquired and negotiated, transforming their cooperation intentions into tangible orders
Recently, reporters visited and found that foreign trade enterprises in Yueqing, Zhejiang are stabilizing foreign trade and expanding markets through optimizing product structure, deepening diversified markets, and strengthening customer service.
Data shows that in the first quarter of this year, the import and export value of Yueqing increased by 15.5% year-on-year. This transcript reflects the resilience and vitality of a strong industrial city.
Diversifying the market and exploring the world with quality
Half a month ago, Zhejiang Faradi Electric Co., Ltd. successfully won a power transformer order from an Israeli customer with a total amount of over 50 million US dollars.
Our products are gradually extending from traditional medium and high voltage electrical to the new energy industry, and emerging equipment such as green mesh boxes and photovoltaic transformers are very popular in high-end markets in Europe and America. When it comes to international trade, the company's chairman Zheng Jurong said that with excellent product quality and a variety of products that keep up with demand, the company has also gained favor from customers in the Middle East, Africa and other regions. We have factories in Honduras and Uganda, and are preparing to build factories in Israel and plan to enter the European market.
The company has been planning and exploring markets such as the Middle East and Southeast Asia for a long time. Now, adhering to a diversified market strategy has enhanced its ability to resist risks, "said Zheng Jurong, expressing the feelings of many foreign trade enterprises in Yueqing.
At present, more and more foreign trade enterprises in Yueqing are looking to jointly build the "the Belt and Road" countries, the member countries of the Regional Comprehensive Economic Partnership Agreement (RCEP), emerging markets and BRICS countries, and constantly improve the comprehensive adaptability of products, so that Yueqing Intelligent Manufacturing is hot in the world.
As the first batch of private enterprises that jumped out of Zhejiang, joined Shanghai, based in the Yangtze River Delta, faced the whole country and went global, Chint Group has established cooperative relations of varying degrees with more than 80% of the countries that jointly built the "the Belt and Road".
Yueqing has the advantage of being an economic first mover, as well as many advantageous resources such as high external orientation, high-quality production capacity, abundant private capital, cross-border e-commerce, and LeShang talents. Its products have strong adaptability to overseas markets. Moreover, the electrical industry relies on a sound supply chain system and can quickly respond to diversified customer needs, "said a staff member of the Yueqing Municipal Bureau of Commerce.
According to statistics, last year, Yueqing's imports and exports to Latin America and ASEAN were 4.16 billion yuan and 4.836 billion yuan, respectively; Imports and exports to Saudi Arabia and South Korea amounted to 492 million yuan and 582 million yuan respectively; The total import and export to countries jointly building the "the Belt and Road" is 17.568 billion yuan. A series of data witness the confidence and determination of Leqing's foreign trade enterprises to explore the international market, vividly demonstrating the flexible adaptability of Leqing's intelligent manufacturing.
At the Canton Fair, in front of the Leqi booth, overseas exhibitors of different skin colors actively inquired and negotiated. Respondent provided pictures
Expand your social circle and strive for more new customers and orders
Last year, Zhejiang Province introduced several measures to deepen the integration of domestic and foreign trade reform and innovation, promoting the smooth circulation of domestic and international markets. Under policy guidance, many local enterprises in Yueqing have turned their attention to overseas markets after consolidating their domestic market advantages.
The active figures of foreign trade practitioners in Yueqing can be seen everywhere at important global exhibitions such as the Russian Power Exhibition, the Hanover Industrial Exhibition in Germany, the Dubai Power Energy Exhibition, the Canton Fair, and the Hong Kong Spring and Autumn Electronics Exhibition. Huang Quan, Chairman of Baoyu Holdings Limited, is a typical representative of this "overseas legion".
There is a popular saying in the foreign trade industry - 'If you don't go abroad in April, you won't have food to eat all year round,' "Huang Quan joked. As an important measure for the strategic transformation of the enterprise, last year, the company established an international foreign trade department, focusing on the booming new energy photovoltaic market in the Middle East. At the beginning of the year, it received several orders from the Middle East and established a personalized customized service system.
Exhibitions are the forefront for foreign trade enterprises to access the market. We guide enterprises to participate in exhibitions in more countries or regions based on changes in international trade and the exhibition needs of foreign trade enterprises, and help them open up more new markets, "said a staff member of the Yueqing Municipal Bureau of Commerce. They are currently participating in the 137th Guangzhou International Fair with Yueqing enterprises. It is reported that 110 music companies participated in this grand event this year, with a total of 147 booths, forming a cluster effect. The electronic and electrical booths of characteristic industries continue to lead the city of Wenzhou.
In addition to participating in exhibitions, many music companies also use AI technology to empower them to explore overseas markets. Zhejiang Kexun Network Technology Co., Ltd. has integrated DeepSeek into multiple vertical AI models to build an "AI+independent station" overseas solution for over 300 enterprises in Leqing.
Our intelligent system processes millions of data per day, accurately identifies potential needs through semantic analysis, and continuously optimizes communication strategies through dynamic learning algorithms, "said He Liang, General Manager of Kexun Network. In the first quarter of this year, the company's AI customer acquisition segment saw a year-on-year growth of over 40%.
More and more music companies are actively exploring new markets, sales channels, and models to cope with the uncertainty of the external environment. As Huang Quan said, "If we don't develop new markets, we won't have a chance. The more complex the environment, the more we should persist in going global, expanding our circle of friends, and striving for more new customers and orders
We not only need to go global on a large scale, but also need to go global with high quality
Brand is undoubtedly the 'winter coat' for foreign trade enterprises to keep warm. Along the way, Li Lezhou, Chairman of Wenzhou Morning Electronics Co., Ltd., deeply understands the importance of creating independent brands. The company's main business includes the research and development, production, and sales of Smart Home Products. In the process of going global, the brand has formed a market layout that combines online and offline channels. Currently, it has 16 national exclusive brand agents and over 100 distributors.
Only by mastering our own brand can we flexibly respond to market changes and not be influenced by certain 'big customers', "said Li Lezhou.
In interviews, multiple entrepreneurs stated that only by continuously improving quality and innovation can they use their strength to confront risks. From deep cultivation in traditional markets to the exploration of emerging blue oceans, from OEM manufacturing to the rise of independent brands, from single product output to green technology empowerment, they have won business opportunities through continuously improving the content of "new", "green", and "quantity".
The proactive breakthrough of enterprises also relies on the support of government departments. In recent years, Yueqing has established high-level open platforms such as comprehensive bonded zones, cross-border e-commerce comprehensive pilot zones, and free trade zone linkage innovation zones to achieve more than 80% of electrical products and services in the "the Belt and Road" countries; Establish a business representative office in Moscow, Russia and a business representative office in Bangkok, Thailand to assist the electrical industry in expanding into international markets; Cooperating with DeKai in Germany to promote the successful establishment of CB certification designated laboratories, greatly facilitating electrical enterprises to apply for international certification, explore international markets, and enhance the international discourse power of the electrical industry; Organize high-level events such as the International Industrial and Energy IoT Innovation and Development Conference, the International IoT Sensing Technology Summit, and the China Electrical Culture Festival, to build a high-end platform for international exchange and cooperation in the electrical field.
In addition, as the main platform for Leqing's "going global" strategy, the Leqing Bay Port Economic Development Zone is focusing on developing port related industries led by marine engineering equipment, electronic and electrical equipment, and intelligent devices. Through the "China Europe freight train+rail sea intermodal transportation" approach, it connects with the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and builds the Wenzhou Bonded Logistics Center (Type B) to provide a "fast lane" for enterprises to go global.
In the new pattern of globalization, Yueqing's foreign trade enterprises have taken "smart manufacturing" as the spear and "resilience" as the shield, and have embarked on a path of breakthrough in the dual circulation development pattern of internal and external complementarity and both quantity and quality.